Google Ads & SEO Specialist

Job Summary

We are looking for an experienced Google Ads & SEO Specialist with a strong passion for digital marketing, SEO, and PPC campaigns. The ideal candidate should have a deep understanding of both Google Ads and SEO best practices, and be ready to drive traffic, boost rankings, and increase conversions for our clients.

Google Ads

• Create, manage, and optimize PPC campaigns across Google Ads (Search, Display, YouTube, and Shopping).
• Conduct keyword research, set up and optimize ad copy, and design landing pages for conversions.
• Monitor campaign performance, analyze data, and generate reports to improve ROI.
• Manage ad budgets, bidding strategies, and conduct A/B tests for continuous campaign improvement.
• Stay updated with the latest trends and best practices in Google Ads and SEM.

SEO

• Perform keyword research and competitive analysis to define SEO strategies.
• Conduct on-page and off-page SEO optimization, including technical SEO audits, backlink building, and content strategy.
• Optimize website structure, content, and meta tags to improve rankings and organic traffic.
• Monitor and report on keyword rankings, traffic growth, and conversions using Google Analytics, Google Search Console, and other SEO tools.
• Collaborate with content creators to ensure SEO best practices are implemented.

SEO

• 3 to 5 years of experience in Google Ads management and SEO.
• Proficiency in Google Ads (Search, Display, Shopping, and YouTube) and SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.).
• Strong understanding of SEO and SEM strategies and implementation.
• Proven track record of driving successful Google Ads campaigns and organic growth through SEO.
• Ability to analyze and interpret data to make informed decisions and optimize campaigns.
• Excellent communication and collaboration skills.
• Self-motivated, proactive, and highly organized.